Nestlé’s MAGGI brand, along with its oriental noodle line FUSIAN, INC., reaffirms its commitment to esports by extending its sponsorship with GIANTX. MAGGI FUSIAN, which first entered the competitive gaming scene in 2021, will remain the official partner of Spain’s most successful club in the sector and one of Europe’s most renowned teams for the fourth consecutive year.
Luis GarcÃa Chinchilla, GIANTX’s Commercial Director, expressed his satisfaction: “Our partnership with Maggi FUSIAN has now spanned four years, demonstrating the strong and positive relationship between our companies since the beginning. The brand’s impact within esports and its community has been significant. For 2024, our strategy includes creating engaging content and entertainment. We are confident that our fans and gaming enthusiasts will be thrilled with what we have in store.”
Elena Ferran, Brand Manager of MAGGI FUSIAN, also shared her enthusiasm: “We are incredibly proud to continue introducing MAGGI FUSIAN’s palm oil-free noodles to the esports audience. Through this collaboration, we are confident that we will continue to grow alongside GIANTX.”
